Laphroaig Scotch Welcomes Your Opinion In Socially Powered Sampling Campaign

Laphroaig Opinions Welcome Halloween Edition - YouTube

With Halloween just around the corner, Laphroaig Scotch is getting in the spirit. Let’s hear these unscripted, somewhat spooktacular, focus group responses to the unique taste of Laphroaig. To pair with the video, Laphroaig has also created a new cocktail to enjoy this Halloween. Laphroaig Trick or Treat Ingredients: 1 1/2 parts Laphroaig 10-Year-Old Single […]

QR Tips for an Effective Campaign

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One of the biggest things in marketing and in barcoding these days is the QR code. The QR code is that unusual looking code that you see everywhere and that can give you a discount on items that you buy. If you are planning to implement a QR code into your marketing campaign, you should […]

Lundergan Grimes Chases McConnell Down The Stretch In Kentucky

KY horse race

It is hard to look away from the tight horse race for Mitch McConnell’s Senate seat. Pundits call the challenger, Alison Lundergan Grimes, 35, a long shot. If she’s such a long shot, why does the incumbent Senator need to appeal to Kentucky women with this charade of an ad? Perhaps, a new Courier-Journal/Survey USA […]

In The Hands of A Craftsman Like King, Vine Is Gatorific

lacoste on Instagram

When you are a lifestyle brand, you need to invent content for the social web constantly. You can write a blog post, update Twitter and so on, but do not get carried away with too many text-based solutions. This is the web, we need things to click (a.k.a. rich media) that will make us smile. […]

Data Informs Strategy And Creative (Don’t Fight It)

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The bean counters truly are in charge of OgilvyAmp, the new WPP unit dedicated to data-driven decision-making. Todd Cullen, who joined Ogilvy & Mather last year in the new post of global chief data officer, will lead OgilvyAmp. He said the goal is “using data to inspire creative work or creative thinking.” According to The […]

Spotlight On NW Creative: Rational Interaction Grows With Substance

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I’ve spent a lot of time in small and mid-sized agencies that don’t seem to grow. I’m not sure whether that’s because of a lack of a management ambition, lackluster work, or a stale business model. So I was intrigued to visit Seattle’s Rational Interaction, which has grown from 5 employees to 70 in less […]

Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There

Holiday Inn Journey to

Holiday Inn’s new all-digital campaign, “Journey to Extraordinary,” seeks to tell captivating stories that bring the customer journey into focus. Before you say, “Oh great, another customer testimonial,” consider that customers prefer to hear from one another, and that the brand’s job in “building community” today is all about enabling these interactions. Okay, let’s meet […]

Hipsters In Paradise

Hipsters In Paradise - AdPulp

Fashion specialists, YARD in New York City, unveiled a new spot for Timberland. Holy juxtapositions. Hipsters enjoy time spent in the woods and messing around in the city? This is big. And the great thing is said hipsters do not need two uniforms of nonconformity; one will do. “I’m made for this moment. I’m built […]

Nostalgia At Ten, Along With A Renewed Focus

4455 Maplewood

Ten years ago today we started an experiment here. The experiment has grown and morphed, and we, its producers, with it. There have been many things to learn along the way, and on this, the site’s 10th anniversary, I’d like to share some of the more pointed lessons that come to mind. 1) Do what […]